Read a lot! It is important that you have a thorough understanding of the topic. At the very least you should have at least 3 primary source papers you are referring too throughout your report to provide further credibility to your recommendation.
Start writing early! Students often make the mistake of starting the night before the lab report is due. This more often than not results in poor submissions and thus lower grades. You should expect that you will have at least 3 rounds of revisions before you submit.
Someone reading your report should be able to tell what question(s) you addressed, why the topic is important, how you tackled the problem, the types of data you will collect, and how your research helps to inform your client.
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